Local Listings Vendor Change: SOCi -> Lastmile Retail
We're excited to announce that we've made a strategic decision to transition our local listings management from SOCi to Lastmile Retail. This change will provide us with even more advanced tools and capabilities to optimize our local search presence.
What are local listings? Local listings are crucial
components of Hyatt's online visibility. They appear on search engine
results pages (SERPs) with the ability to click onto the Hyatt website,
call the specific property, or get map directions to the specific
property. Our local listings act as digital storefronts on platforms
like Google, Bing, and Apple Maps.
Why Lastmile Retail? We chose Lastmile Retail because of their:
- Syncing to additional locations: Beyond Google,
Bing, and Apple, Lastmile Retail will beging pushing our data dozens
more locations including places such as Uber, Lyft, virtual assistants,
and in-car navigation systems.
- Review management: Lastmile Retail platform
consolidates reviews from Google and soon Apple, allowing properties to
respond to all reviews in one place, and for related reviews, in bulk.
- Notifications: Lastmile Retail will automatically
notify users of new reviews received, as all we reminder notifications
if there are no responses. Monthly analytics reports will also be
distributed to each user, for their designated properties.
We're confident that this move will enhance our local search
visibility and drive more customers to our doors. If you would like to
gain access to Lastmile Retail for your properties, please fill out the linked form. For more information on how to use Lastmile Retail, please reference the linked guide.
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